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EXAMINING FRAMING STRATEGIES IN HEALTH VODCASTS ABOUT GENETIC DISEASES AND PREMARITAL SCREENING

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15 Pages : 170-178

http://dx.doi.org/10.31703/gmcr.2024(IX-I).15      10.31703/gmcr.2024(IX-I).15      Published : Mar 2024

Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening

Abstract

    This research delves into the evolving strategies for effectively communicating genetic information. Specifically, it explores health communication strategies as tools for enhancing health literacy. With the burgeoning role of digital media in disseminating public service messages, there is a growing emphasis on digital journalistic practices within health Vodcasts. However, despite the potential of health Vodcasts to promote preventive health behaviors against genetic disorders, their precise impact remains unclear. To address this gap, the study employs content analysis of health frames within digital health Vodcasts from popular media outlets in Pakistan. This research sheds light on journalistic practices related to genetic diseases, their preventive measures, and pre-marital screening. The findings reveal the prominence of the Health Severity frame, followed by the Consequence and Human-interest Frame, in Health Vodcasts. By advocating for more persuasive health campaigns on public health issues, this study contributes to advancing the field of health communication.

    Health Vodcasts, Health Frames, Journalistic health practices, Genetic Disorders, Pre-Marital Screening

    (1) Faryal Sohail
    PhD Scholar, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Hassan Raza Syed
    Associate Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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Cite this article

APA

    APA : Sohail, F., & Syed, H. R. (2024). Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening. Global Mass Communication Review, IX(I), 170-178. https://doi.org/10.31703/gmcr.2024(IX-I).15

CHICAGO

    CHICAGO : Sohail, Faryal, and Hassan Raza Syed. 2024. "Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening." Global Mass Communication Review, IX (I): 170-178 doi: 10.31703/gmcr.2024(IX-I).15

HARVARD

    HARVARD : SOHAIL, F. & SYED, H. R. 2024. Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening. Global Mass Communication Review, IX, 170-178.

MHRA

    MHRA : Sohail, Faryal, and Hassan Raza Syed. 2024. "Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening." Global Mass Communication Review, IX: 170-178

MLA

    MLA : Sohail, Faryal, and Hassan Raza Syed. "Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening." Global Mass Communication Review, IX.I (2024): 170-178 Print.

OXFORD

    OXFORD : Sohail, Faryal and Syed, Hassan Raza (2024), "Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening", Global Mass Communication Review, IX (I), 170-178

TURABIAN

    TURABIAN : Sohail, Faryal, and Hassan Raza Syed. "Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-Marital Screening." Global Mass Communication Review IX, no. I (2024): 170-178. https://doi.org/10.31703/gmcr.2024(IX-I).15