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EXPLORING THE SPIRAL OF SILENCE HARDCORE IN SOCIAL MEDIA DYNAMICS AND THE MODERATING INFLUENCE OF FEAR OF ISOLATION

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05 Pages : 53-64

http://dx.doi.org/10.31703/gmcr.2024(IX-II).05      10.31703/gmcr.2024(IX-II).05      Published : Jun 2024

Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation

Abstract

    The Spiral of Silence theory by Noelle Neumann (Neumann N. E., 1974) comes from an era of no social media. It discusses how people’s opinion is influenced by Fear of Isolation while forming a public opinion. The existing literature lacks the application of the Spiral of Silence to study social media dynamics. Most studies exist in traditional settings to study political cases and lack individuals' personal and social aspects. This study bridges this research gap by exploring the Spiral of Silence theory on social media and also revisits the concept of “The Hardcores” coined by Neumann. To explore new dimensions, new variables are adapted from the literature and the theory to determine the relation of Personal Opinion Strength and Willingness to Speak under the Moderation of Fear of Isolation. This research elucidates the dynamics of the expression of public opinion in this digital era and indicates further alternate dimensions.

    Spiral of Silence, Fear of Isolation, Willingness to Speak, Hardcore, Perceived Social Support, Self-Censorship, Personal Opinion Strength

    (1) Alishbah Naz
    Independent Researcher, Pakistan.
    (2) Mohsin Hassan Khan
    Senior Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (3) Abdul Basit
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Naz, A., Khan, M. H., & Basit, A. (2024). Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation. Global Mass Communication Review, IX(II), 53-64. https://doi.org/10.31703/gmcr.2024(IX-II).05

CHICAGO

    CHICAGO : Naz, Alishbah, Mohsin Hassan Khan, and Abdul Basit. 2024. "Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation." Global Mass Communication Review, IX (II): 53-64 doi: 10.31703/gmcr.2024(IX-II).05

HARVARD

    HARVARD : NAZ, A., KHAN, M. H. & BASIT, A. 2024. Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation. Global Mass Communication Review, IX, 53-64.

MHRA

    MHRA : Naz, Alishbah, Mohsin Hassan Khan, and Abdul Basit. 2024. "Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation." Global Mass Communication Review, IX: 53-64

MLA

    MLA : Naz, Alishbah, Mohsin Hassan Khan, and Abdul Basit. "Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation." Global Mass Communication Review, IX.II (2024): 53-64 Print.

OXFORD

    OXFORD : Naz, Alishbah, Khan, Mohsin Hassan, and Basit, Abdul (2024), "Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation", Global Mass Communication Review, IX (II), 53-64

TURABIAN

    TURABIAN : Naz, Alishbah, Mohsin Hassan Khan, and Abdul Basit. "Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moderating Influence of Fear of Isolation." Global Mass Communication Review IX, no. II (2024): 53-64. https://doi.org/10.31703/gmcr.2024(IX-II).05