http://dx.doi.org/10.31703/gmcr.2024(IX-I).05
10.31703/gmcr.2024(IX-I).05
Published : Mar 2024
Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore
This study is about how TV commercials and their fashion elements affect, how women are shown. The current study looks at how people look up to their favourite TV commercial actress and how they want to be like her in terms of style and personality. Employing quantitative survey responses from 360 women who usually watch fashion commercials on TV. The data show that hairstyles, makeup, and the clothes models wear are very popular with female viewers. A study found that a lot of people who watch TV buy the clothes, accessories, and makeup that their favourite stars wear, and 92% of those people are women. A lot of people are also happy to have these things. A study on fashion and how models are shown in TV ads also found that viewers thought the way female models and actresses were portrayed on TV went against religious beliefs.
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Fashion TV Commercials, modern lifestyles, female college students, models, actors and actresses
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(1) Ch. Aqeel Ashraf
Assistant Professor, Department of Journalism, Government Graduate College Model Town for Boys Lahore, Punjab, Pakistan.
(2) Saba Sultana
Lecturer, Department of Mass Communication & Media, University of Narowal, Punjab, Pakistan.
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Cite this article
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APA : Ashraf, C. A., & Sultana, S. (2024). Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore. Global Mass Communication Review, IX(I), 62-69. https://doi.org/10.31703/gmcr.2024(IX-I).05
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CHICAGO : Ashraf, Ch. Aqeel, and Saba Sultana. 2024. "Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore." Global Mass Communication Review, IX (I): 62-69 doi: 10.31703/gmcr.2024(IX-I).05
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HARVARD : ASHRAF, C. A. & SULTANA, S. 2024. Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore. Global Mass Communication Review, IX, 62-69.
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MHRA : Ashraf, Ch. Aqeel, and Saba Sultana. 2024. "Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore." Global Mass Communication Review, IX: 62-69
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MLA : Ashraf, Ch. Aqeel, and Saba Sultana. "Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore." Global Mass Communication Review, IX.I (2024): 62-69 Print.
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OXFORD : Ashraf, Ch. Aqeel and Sultana, Saba (2024), "Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore", Global Mass Communication Review, IX (I), 62-69
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TURABIAN : Ashraf, Ch. Aqeel, and Saba Sultana. "Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female College Students of Lahore." Global Mass Communication Review IX, no. I (2024): 62-69. https://doi.org/10.31703/gmcr.2024(IX-I).05