ARTICLE

MEDIA INFLUENCE ON YOUTH HEALTH AWARENESS AMIDST THE COVID19 PANDEMIC A COMPREHENSIVE STUDY ON THE ROLE OF PUBLIC SERVICE ANNOUNCEMENTS AND TV NEWS

  1. HOME
  2. ARTICLE

02 Pages : 13-26

http://dx.doi.org/10.31703/gmcr.2024(IX-II).02      10.31703/gmcr.2024(IX-II).02      Published : Jun 2024

Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News

Abstract

    This study investigates the role of Public Service Announcements (PSAs) and News on TV in creating COVID-19-related health awareness among Pakistani youth. Guided by the agenda-setting theory, the research explores how electronic media coverage adopted media, public, and policy agenda stages in disseminating health precautionary measures during the pandemic outbreak. An online survey was conducted using a questionnaire tool of 32 items with Cronbach's alpha value (α = 0.922). One sample t-test, correlation, and frequency distribution were applied to compare the mean values and to observe the relation between independent and dependent variables of the selected sample of youth (N=436), living in Lahore including both males and females under the age of 18 to 32 years old. Results have shown that government-led PSAs significantly improve youth awareness and knowledge about COVID-19, combating misinformation. Moreover, findings support youth reliance on PSAs and a positive response to vaccination against COVID-19.

    Media Influence, Public Service Announcements, Health Awareness, COVID-19 Pandemic, Youth Engagement, Agenda Setting Theory, Electronic Media

    (1) Abdul Noor Bhatti
    MPhil Scholar, School of Creative Arts, the University of Lahore, Punjab, Pakistan.
    (2) Maliha Ameen
    Assistant Professor, School of Creative Arts, the University of Lahore, Punjab, Pakistan.
    (3) Izza Nasrullah
    MPhil Scholar, Department of Biochemistry, Quaid-i-Azam University, Islamabad, Pakistan.
Fulltext PDF

References

  • Ahmad, M.

  • Ahmad, M.

  • Ahmed, S. A. S., Ajisola, M., Az

  • Akhtar, H., Afridi, M., Akhtar, S., Ahmad, H., Ali, S., Khalid, S., & Khader, Y.

  • Apuke, O. D., & Omar, B. (2021). Television Ne

  • Arshad Ali, S., Baloch, M.,

  • Awais, S., Rafique, S., & Hashim, M. (2022). Public Service Campaigns through M

  • Baud, D., Qi, X., Nielsen-Saines,

  • Bilal, Latif, F., Bashir, M.

  • Borah, P. (2016). Media

  • Brooks, S. K., Webster, R. K.,

  • Cañedo, A., Rodríguez-Castro, M., &a

  • Carter, V. (1996). Do media

  • Casero-Ripolles, A. (2020). Impa

  • Chandir, S., Siddiqi, D.

  • Cherry, K. (2020). The Structure

  • Coroiu, A., Moran, C., Campbell, T., & Geller, A. C. (2020). Barriers and facilitators of ad

  • COVID-19 Map, (2020). Johns

  • COVID-19: “Pakistanis are more conc

  • Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychomet

  • Cushion, S., Morani, M., Ky

  • Dan, V., Paris, B., Donovan, J., Hameleers, M., Roozenbeek, J., van der Linden, S., & von Si

  • Dawaai Private Limited. (2014). Covid19 dawaai.pk. https://dawaai.pk/covid19

  • Dawn. (2021). 2021 in review:<

  • Dearing, J., & Rogers, E., (

  • Dearing, J., & Rogers, E., (

  • Di Lorenzo, G., di

  • Drew, C., (2022), Agenda Setting

  • Ebrahim, S. H., Ahm

  • Ejaz, W., & Ittefaq,

  • Emmanuel, F., Hassan, A., Ahmad, A., & Reza, T. E. (2023). Pakistan's COVID-19 Prevention an

  • Farnsworth,

  • Farnsworth,

  • Gever, V. C., & Ezeah, G. (2020). The media and health educa

  • Gillani, W. (2020). Dangerous theories:

  • Gul, A. (2020). Pakistan detects first coronavirus cases, links to I

  • Rafique

  • Raza, S. H., Awan, S. M., & Yaseer, N. (2018). Comparative Analys

  • Rehman, A. U., Zakar, R., Zakar, M. Z., Hani, U.,

  • Reuters Institute. (2021). Digital News Report. 1

  • Ross, A., & Willson, V. L., 2017. One-Sample T-Test.

  • Rotfeld, H. J. (2002). Misplaced

  • Schlicht, T., 2022. Philosophy of Social Cognition. Springer Nature.

  • Schober, P., Boer, C., & Schwarte, L. A. (

  • Shaw, D. L., & McCombs,

  • Singh, K. P., Shoeb, A., Singh, A., & Bra

  • Skulmowski, A., & Stan

  • Stein, E. A., & Belarmino, K., (2023). The Future of Television in the Global South: Reflections from Selected C

  • Student, (1908). The probable error of a mean. Biometrika, 6(1), 1-25.<

  • Tait, M. E., Abrahams, J., Brehm, R., Baum, L., Fowler, E. F., Niederdeppe, J., & Gollust, S

  • Túñez-López, M., Vaz-Álvare<

  • United Nations Office

  • Ur Rehman, M., Dass

  • Vosoughi, S., Roy, D., & Aral, S. (2018). The s

  • Waters, R. D. (2013).

  • Whetzel, J. (2017). Elements of

  • Whitehead, P. (2020). Supporting the

  • WHO Director-General’s opening remarks at the media briefing on COVID-19 - 11 March 2020. (2020).

  • Wood, J. (2020). How does quarantine actually w

  • World Bank Group. (2021). Thinking In

  • Yousaf, K., (2020). Covid-19 and conspiracy theories. The Expre

  • Ytre-Arne, B., 2019. Media use in changing everyday l

  • Zain, N. R. M. (2014). Agenda Setting

Cite this article

APA

    APA : Bhatti, A. N., Ameen, M., & Nasrullah, I. (2024). Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News. Global Mass Communication Review, IX(II), 13-26. https://doi.org/10.31703/gmcr.2024(IX-II).02

CHICAGO

    CHICAGO : Bhatti, Abdul Noor, Maliha Ameen, and Izza Nasrullah. 2024. "Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News." Global Mass Communication Review, IX (II): 13-26 doi: 10.31703/gmcr.2024(IX-II).02

HARVARD

    HARVARD : BHATTI, A. N., AMEEN, M. & NASRULLAH, I. 2024. Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News. Global Mass Communication Review, IX, 13-26.

MHRA

    MHRA : Bhatti, Abdul Noor, Maliha Ameen, and Izza Nasrullah. 2024. "Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News." Global Mass Communication Review, IX: 13-26

MLA

    MLA : Bhatti, Abdul Noor, Maliha Ameen, and Izza Nasrullah. "Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News." Global Mass Communication Review, IX.II (2024): 13-26 Print.

OXFORD

    OXFORD : Bhatti, Abdul Noor, Ameen, Maliha, and Nasrullah, Izza (2024), "Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News", Global Mass Communication Review, IX (II), 13-26

TURABIAN

    TURABIAN : Bhatti, Abdul Noor, Maliha Ameen, and Izza Nasrullah. "Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Comprehensive Study on the Role of Public Service Announcements and TV News." Global Mass Communication Review IX, no. II (2024): 13-26. https://doi.org/10.31703/gmcr.2024(IX-II).02