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RELATIONSHIP BETWEEN SOCIAL FACTORS AND STUDENTS SELFEFFICACY IN CHOOSING MEDIA STUDIES A CASE STUDY OF FEMALE STUDENTS

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09 Pages : 122-135

http://dx.doi.org/10.31703/gmcr.2020(V-IV).09      10.31703/gmcr.2020(V-IV).09      Published : Dec 2020

Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students

Abstract

    This research study aimed to explore how social factors influence and motivate female admission seekers in media studies. Additionally, the study has been conducted to investigate the factors that female admission seekers perceived to be important while choosing their career in media studies. The survey-based on 300 female students of 18 to 38 years of age enrolled in various colleges and universities of Rawalpindi. The study used a quantitative method for data collection, data analysis and presentation of results. The Pearson correlation reveals that social factors influence and motivate admission seekers in media studies. Furthermore, the correlation indicated that there is a strong influence of parents' support, peer group and role models on students' career choices. The influence of Role models on student's selfefficacy has been found as the most influential social factor which shape and help in career selection as compared to Peer Group and Parents and Family Support.

    Career Opportunities, Students Self-Efficacy, Social Factors, Peer Group, Parental Attachment

    (1) Shahid Hussain
    Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
    (2) Farrukh Shahzad
    Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (3) Saleha Sadaf
    Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
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Cite this article

APA

    APA : Hussain, S., Shahzad, F., & Sadaf, S. (2020). Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students. Global Mass Communication Review, V(IV), 122-135. https://doi.org/10.31703/gmcr.2020(V-IV).09

CHICAGO

    CHICAGO : Hussain, Shahid, Farrukh Shahzad, and Saleha Sadaf. 2020. "Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students." Global Mass Communication Review, V (IV): 122-135 doi: 10.31703/gmcr.2020(V-IV).09

HARVARD

    HARVARD : HUSSAIN, S., SHAHZAD, F. & SADAF, S. 2020. Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students. Global Mass Communication Review, V, 122-135.

MHRA

    MHRA : Hussain, Shahid, Farrukh Shahzad, and Saleha Sadaf. 2020. "Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students." Global Mass Communication Review, V: 122-135

MLA

    MLA : Hussain, Shahid, Farrukh Shahzad, and Saleha Sadaf. "Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students." Global Mass Communication Review, V.IV (2020): 122-135 Print.

OXFORD

    OXFORD : Hussain, Shahid, Shahzad, Farrukh, and Sadaf, Saleha (2020), "Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students", Global Mass Communication Review, V (IV), 122-135

TURABIAN

    TURABIAN : Hussain, Shahid, Farrukh Shahzad, and Saleha Sadaf. "Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students." Global Mass Communication Review V, no. IV (2020): 122-135. https://doi.org/10.31703/gmcr.2020(V-IV).09