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USAGE OF SOCIAL MEDIA APPLICATIONS AND SOCIAL INTERACTION PATTERNS AMONG TEENAGERS

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11 Pages : 147-160

http://dx.doi.org/10.31703/gmcr.2020(V-IV).11      10.31703/gmcr.2020(V-IV).11      Published : Dec 2020

Usage of Social Media Applications and Social Interaction Patterns among Teenagers

Abstract

    The present finding aimed at studying "Usage of Social Media Applications and Social Interaction Patterns among Teenagers". Keeping in view the major concepts of the study, Uses and Gratification theory and Dependency theory is applied. In the current study, data were collected from the students of schools and colleges through the survey research method. A well-designed questionnaire is used for data collection. A purposive convenient sampling technique is used. A sample of 400 students is selected. The analysis of findings reveals that teenagers more frequently use WhatsApp (81%). Teenagers like Education-related content on social media applications (66%). The findings also reveal that teenagers agree that the use of social media applications has reduced Indoor Activities (79%). A correlation test is applied. The hypothesis of the study is that there is a negative relationship between times of using social media applications with content liking on social media applications. Times of using social media applications are negatively correlated with the reduction of Indoor Activities, Offline Friendship, Outdoor Activities and Sports.

    Social media applications, Social Interaction Patterns, Teenagers, Uses and Gratification Theory and Media Dependency Theory

    (1) Abdul Rehman Qaisar
    Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
    (2) Maryam Shahid
    Phil Scholar, Department of Mass Communication, University of Sargodha, Sargodha, Punjab, Pakistan.
    (3) Sajjad Ali
    Assistant Professor, Department of Journalism and Mass Communication, University of Malakand, Chakdara, KP, Pakistan.
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Cite this article

APA

    APA : Qaisar, A. R., Shahid, M., & Ali, S. (2020). Usage of Social Media Applications and Social Interaction Patterns among Teenagers. Global Mass Communication Review, V(IV), 147-160. https://doi.org/10.31703/gmcr.2020(V-IV).11

CHICAGO

    CHICAGO : Qaisar, Abdul Rehman, Maryam Shahid, and Sajjad Ali. 2020. "Usage of Social Media Applications and Social Interaction Patterns among Teenagers." Global Mass Communication Review, V (IV): 147-160 doi: 10.31703/gmcr.2020(V-IV).11

HARVARD

    HARVARD : QAISAR, A. R., SHAHID, M. & ALI, S. 2020. Usage of Social Media Applications and Social Interaction Patterns among Teenagers. Global Mass Communication Review, V, 147-160.

MHRA

    MHRA : Qaisar, Abdul Rehman, Maryam Shahid, and Sajjad Ali. 2020. "Usage of Social Media Applications and Social Interaction Patterns among Teenagers." Global Mass Communication Review, V: 147-160

MLA

    MLA : Qaisar, Abdul Rehman, Maryam Shahid, and Sajjad Ali. "Usage of Social Media Applications and Social Interaction Patterns among Teenagers." Global Mass Communication Review, V.IV (2020): 147-160 Print.

OXFORD

    OXFORD : Qaisar, Abdul Rehman, Shahid, Maryam, and Ali, Sajjad (2020), "Usage of Social Media Applications and Social Interaction Patterns among Teenagers", Global Mass Communication Review, V (IV), 147-160

TURABIAN

    TURABIAN : Qaisar, Abdul Rehman, Maryam Shahid, and Sajjad Ali. "Usage of Social Media Applications and Social Interaction Patterns among Teenagers." Global Mass Communication Review V, no. IV (2020): 147-160. https://doi.org/10.31703/gmcr.2020(V-IV).11