The present study examines new media platforms and public relations from different journals related to Public Relations and articles from Google Scholar. The initial sample consisted of 23 articles, of which 15 met the criteria and were analyzed. The study's findings show that the current research is in the exploratory phase with both quantitative and qualitative studies which explores the dominance of the use of technology by practitioners. The study suggests that public relations practitioners use technology to sustain a positive relationship with their audience. Furthermore, this review paper compiles major findings from previous research to improve overall awareness of current and future problems that new media particularly social media pose to public relations. It's not clear if present theoretical frameworks can effectively incorporate the new media, and data proposes that many public relations professionals are grappling with the influence of new media, specifically, the Internet at their workplaces.