01 - Political and Public Discourse in the backdrop of 'Regime Change' in Pakistan (2
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0110.31703/gmcr.2024(IX-I).01 Published : Mar 2024
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In today’s day and age, the social media platforms like Facebook and Twitter have converted a rather conventionally one way ‘political communication’ process into an effective and influential two-way communication process. This two-way communication process has an impact on the political communication phenomenon all around the world. Bearing in mind this aspect the researcher has... Details
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Political Discourse, Public Discourse, Political Communication, Social Media, Facebook, Twitter, Thematic Analysis, Framing
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(1) Naseer Ahmed
MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
(2) Muhammad Junaid Ghauri
Lecturer, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
(3) Syed Abid Ali Bukhari
PhD Scholar, Department of Media Studies, the Islamia University of Bahawalpur, Punjab, Pakistan.
02 - Representation of Social Actors in US Egress from Afghanistan: A Critical Discou
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0210.31703/gmcr.2024(IX-I).02 Published : Mar 2024
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Media through discursive representation as contended by Van Leeuwen (2008) shapes the identity of the participants positively or negatively by their purposeful inclusion or exclusion in a text to gain desired results. Hence, readers' sympathy, cooperation, acceptance or rejection, contempt, and criticism primarily depend on how a social actor (Henceforth SA) has been represented. The objective of ... Details
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Representation, Social Actors, Exclusion, Suppression, Inclusion, Participation, the Afghan government, Afghan army, US government, US army
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(1) Iftikhar Ahmad
Professor, Department of English, Federal Government Liaquat Ali Degree College, Rawalpindi, Pakistan.
(2) Saadia Fatima
Assistant Professor, Department of Modern Languages, Al Zahra College for Women, Muscat, Oman.
(3) Saira Khan
Assistant Professor, Department of Modern Languages, Al Zahra College for Women, Muscat, Oman.
03 - Narrative Building by Baloch Separatist on X: A Thematic Analysis
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0310.31703/gmcr.2024(IX-I).03 Published : Mar 2024
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This research investigates the techniques applied to X by Baloch social media activists associated with separatist ideology. In this era of technology, 5th generation warfare is believed to create more ripples. This study analyses how particular issues are highlighted using tools of 5th-generation warfare for building desired narratives. Qualitative content analysis is adopted for this research. C... Details
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Narrative Building, X, Bloch Separatists, Thematic Analysis, Framing Theory
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(1) Mahwish Inam
Mphil Scholar, Department of Arts and Media, Foundation University, Rawalpindi, Pakistan.
(2) Muhammad Ashfaq
Senior Assistant Professor, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
(3) Sajjad Ali
Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.
04 - The Impact of Private Television Crime Shows on Youth: Examining the Link Betwee
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0410.31703/gmcr.2024(IX-I).04 Published : Mar 2024
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The research paper investigates variation in the prevalence and distribution of ‘voice’ in the spoken (presentations/interviews) and written (essays/midterm exam scripts) academic registers of BS English students of Khyber Pakhtunkhwa province and the relation of this variation to the situational circumstances of the concerned registers. The learner corpus was constructed. The data was... Details
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Corpus, Spoken Registers, Written Registers, Situational Context, Voice
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(1) Bilal Ahmad
Lecturer, Department of Journalism, Govt Guru Nanak Graduate College Nankana Sahib, Punjab, Pakistan.
(2) Muhammad Irfan Ali
Assistant Professor, Department of Political Science and International Relations, University of Central Punjab, Lahore, Punjab, Pakistan.
(3) Ali Ashraf
Assistant professor, Faculty of media and Mass communication, University of Central Punjab, Lahore, Punjab, Pakistan.
05 - Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0510.31703/gmcr.2024(IX-I).05 Published : Mar 2024
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This study is about how TV commercials and their fashion elements affect, how women are shown. The current study looks at how people look up to their favourite TV commercial actress and how they want to be like her in terms of style and personality. Employing quantitative survey responses from 360 women who usually watch fashion commercials on TV. The data show that hairstyles, makeup, and the clo... Details
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Fashion TV Commercials, modern lifestyles, female college students, models, actors and actresses
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(1) Ch. Aqeel Ashraf
Assistant Professor, Department of Journalism, Government Graduate College Model Town for Boys Lahore, Punjab, Pakistan.
(2) Saba Sultana
Lecturer, Department of Mass Communication & Media, University of Narowal, Punjab, Pakistan.
06 - Showcasing Women's Empowerment through Media Outlets of Pakistan
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0610.31703/gmcr.2024(IX-I).06 Published : Mar 2024
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The role of media in promoting women's empowerment is crucial, especially in Pakistan where media is considered the fourth pillar of democracy. This research explores the transformative potential of media in advancing women's empowerment in Pakistan, acknowledging its role in amplifying women's voices and addressing societal norms. Despite the country's linguistic, religious, and cultural diversit... Details
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Women's empowerment, Cultural Diversity, Social Change, Media Outlets, Media Campaign
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(1) Nasir Khan
PhD, Faculty of Media & Communication Studies, University of the Central Punjab, Lahore, Punjab, Pakistan.
(2) Faisal Aziz
Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
(3) Muhammad Jawed Aslam
Associate Professor, School of Media and Communication Studies University of Management & Technology, Lahore, Punjab, Pakistan.
07 - Daydreaming and Self-regulation among Fashion Designer Students: The Mediating R
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0710.31703/gmcr.2024(IX-I).07 Published : Mar 2024
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This research was done to explore the relationship between adaptive daydreaming, creativity, and self-regulation among fashion design students. The study also explored the mediating role of creativity between adaptive daydreaming and self-regulation. The sampling was purposive for the collection of data. A sample (N=200) was collected from students of fashion designing from different universities.... Details
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Adaptive Daydreaming, Maladaptive Daydreaming, Creativity, Self- Regulation
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(1) Muhammad Jawad Nasir Malik
PhD Scholar, Superior University, Lahore Punjab, Pakistan.
(2) Zarghuna Naseem
Assistant Professor & Chairperson, Department of Psychology, Lahore Garrison University, Lahore, Punjab, Pakistan.
(3) Nimra Hanif
MS, Department of Psychology, Lahore Garrison University, Lahore, Punjab, Pakistan.
08 - Academic Barriers of Students with Hearing Impairment at the Undergraduate Level
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0810.31703/gmcr.2024(IX-I).08 Published : Mar 2024
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This study addresses the academic barriers of students with hearing impairment at a private institution. A competent generation depends on education; however, SWHI has particular hurdles in getting higher education. Communication, socialization, curriculum, instructions, learning, and support services are examined as significant factors in academic performance. The census-sampled research examines... Details
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Academic Barriers, Communication, Social Education, Sign Language Interpreters, Socialization, Support Services, Students with Hearing Impairment (SWHI), Higher Education Curriculum Adaptation.
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(1) Faisal Amjad
MPhil Scholar, Department of Education, University of Management and Technology, Lahore, Punjab, Pakistan.
(2) Almas Shoaib
Assistant Professor, Department of Education, University of Management and Technology, Lahore, Punjab, Pakistan.
(3) Abdul Qudoos
P.hD. Scholar, Department of Special Education, University of Education, Township Campus, Lahore, Punjab, Pakistan.
09 - Analyzing the Coverage of Environment News in Major Newspapers of Sindh Pakistan
http://dx.doi.org/10.31703/gmcr.2024(IX-I).0910.31703/gmcr.2024(IX-I).09 Published : Mar 2024
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The environment is the existing all living and non-living things surrounding us. The environment exists in both living and non-living matters. The environment is made up of ecology, chemicals, biological material, and other natural atmospheres. When we discuss the environment, we are referring to the many connections that exist between the bio-network and non-living entities. These connections are... Details
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Environmental Journalism, Climate Reporting, News Coverage, Print Media.
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(1) Ghulam Shabir Arain
MPhil, Department of Mass Communication, University of Sindh, Jamshoro, Sindh, Pakistan.
(2) Dastar Ali Chandio
Lecturer, Department of Media & Communication, Shaheed Benazir Bhutto University Shaheed Benazirabad, Sindh, Pakistan.
(3) Yasir Ali Kalhoro
MS, Department of Media, IQRA University Karachi, Sindh, Pakistan.
10 - Usage of TikTok for Political Communication: A Systematic Literature Review
http://dx.doi.org/10.31703/gmcr.2024(IX-I).1010.31703/gmcr.2024(IX-I).10 Published : Mar 2024
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The onset of the Internet era and the digitalization of the past 20 years have reshaped political communication. Social networking sites have become a tools of political parties, candidates for various highest authorities, voters, civil society institutions, and the media. TikTok has also recently entered the world of politics, media, and election campaigns.The use of this app has spread in politi... Details
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Political Communication; Election Campaigns; Social Media Platforms; TikTok; Political Parties, Youth.
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(1) Mukhtiar Ali
PhD Scholar, Department of Media and Communication Studies, University of Sindh, Jamshor, Sindh, Pakistan.
(2) Fozia Soomro
PhD Scholar, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
(3) Abdul Razzaque Chhachhar
Assistant Professor, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
11 - Body Image Satisfaction and Eating Habits of the Students: A Case Study of the F
http://dx.doi.org/10.31703/gmcr.2024(IX-I).1110.31703/gmcr.2024(IX-I).11 Published : Mar 2024
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This study is conducted to investigate Facebook usage and its relation to the perception of male and female university students about their body image satisfaction and goals. The major findings were to explore the differences, relationships, and predictability of Facebook usage, eating habits, exercising habits, and physical fitness goals of students. Using the uses and gratification theory, the r... Details
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Perception of Students, Active Users, Eating Habits, Physical Fitness Goals, Facebook
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(1) Asma
LL.M. Scholar, Department of LawSuperior University Lahore, Punjab, Pakistan.
(2) Bakht Munir
Lecturer, Institute of languages and linguistics, University of the Punjab, Lahore, Punjab, Pakistan.
(3) Shahzad Khalid
Director Legal / Senior Vice Principal, Department of Law, Superior University, Lahore.
12 - Cartoons: Source of Construction or Destruction?
http://dx.doi.org/10.31703/gmcr.2024(IX-I).1210.31703/gmcr.2024(IX-I).12 Published : Mar 2024
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The current study deals with the ramifications of cartoons on children's behavior, burgeoning, personality development, and learning processes. The focus was on the role of cartoons in the development of constructive or destructive cognition and behavioral changes. The study was conducted in Multan- a developing city in Pakistan- by using a mixed approach. Data has been analyzed in an explanatory ... Details
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Cartoons, Cognition, Behavior, Construction, Destruction, Gender, Dream World
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(1) Altaf Ghani
Assistant Professor, Institute of Social and Cultural Studies, Bahuddin Zakariya University, Multan, Punjab, Pakistan.
(2) Dur e Sadaf
Visiting Lecturer, Institute of Social and Cultural Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Shagufta Hamid Ali
Lecturer, Department of Anthropology, Islamia University, Bahawalpur, Punjab, Pakistan.
13 - Children's Content Exposure and Academic Performance: A Quantitative Study to Ex
http://dx.doi.org/10.31703/gmcr.2024(IX-I).1310.31703/gmcr.2024(IX-I).13 Published : Mar 2024
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This research delves into investigating the impact of children's TV content exposure on the academic performance of children through parental perceptions. It has also examined the moderating role that a mother's education and occupation, family setup, and income have in the association between school-age children's academic performance and content exposure. Parents' perceptions about the impact of... Details
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Content Exposure, Academic Performance, Parental Perceptions, Mother's Education and Occupation, Family Income, and Setup
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(1) Muniba Fatima Zahra
Assistant Professor, Department of Media and Communication Studies, Government College University, Lahore, Punjab, Pakistan.
(2) Ali Ashraf
Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan.
(3) Muhammad Irfan Ali
Assistant Professor, Department of Political Science and International Relations, University of Central Punjab, Lahore, Punjab, Pakistan.
14 - Gaming Addiction: Investigation of Motivation to Play PUBG Game
http://dx.doi.org/10.31703/gmcr.2024(IX-I).1410.31703/gmcr.2024(IX-I).14 Published : Mar 2024
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American Psychiatric Association (APA) states that gaming addiction is an irresistible and compulsive drive by a person to be involved in a video game. We are going to find out what is the motive of a PUBG player to play for the game. This involves two hypotheses of the study. One is about whether religiosity level has any relationship with gaming addiction or not. The other is about motivation to... Details
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Players Unknown Battle Ground, Gaming Addiction, Motivation Level, Religiosity
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(1) Ali Hassan
Lecturer, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
(2) Sadaf Irtaza
Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Balochistan, Pakistan.
(3) Tayyaba Latif
Lecturer, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
15 - Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-M
http://dx.doi.org/10.31703/gmcr.2024(IX-I).1510.31703/gmcr.2024(IX-I).15 Published : Mar 2024
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This research delves into the evolving strategies for effectively communicating genetic information. Specifically, it explores health communication strategies as tools for enhancing health literacy. With the burgeoning role of digital media in disseminating public service messages, there is a growing emphasis on digital journalistic practices within health Vodcasts. However, despite the potential ... Details
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Health Vodcasts, Health Frames, Journalistic health practices, Genetic Disorders, Pre-Marital Screening
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(1) Faryal Sohail
PhD Scholar, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(2) Hassan Raza Syed
Associate Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
Volume IX, Issue III (Summer 2024) 
Volume IX, Issue II (Spring 2024) 
Volume IX, Issue I (Winter 2024) 
Volume VIII, Issue I (Fall 2023) 
Volume VII, Issue I (Fall 2022) 
Volume VI, Issue IV (Fall 2021) 
Volume VI, Issue III (Summer 2021) 
Volume VI, Issue II (Spring 2021) 
Volume VI, Issue I (Winter 2021) 
Volume V, Issue IV (Fall 2020) 
Volume V, Issue III (Summer 2020) 
Volume V, Issue II (Spring 2020) 
Volume V, Issue I (Winter 2020) 
Volume IV, Issue I (Fall 2019) 
Volume III, Issue I (Fall 2018) 
Volume II, Issue I (Fall 2017) 
Volume I, Issue I (Fall 2016)